After evaluating the mission statement of the Coca-Cola Company it is found that there is no description about the products and services being offered by the company to its worldwide customers is provided through the mission statement. No information regarding the types and category of customers the company is dealing with is described in the company’s mission statement. The mission statement of the company gives no description about the kind of technology being used by the company in its functioning. The mission statement of Coca-Cola Company describes the market and philosophies used by the company for serving the customers widely spread. The mission statement of the company provides no emphasis on the survival concerns of the company, self-concept, public- image and employees of the company that makes it weak from the point of view of the employees. The values interpreted and mentioned by the mission statement of the company are customer-oriented. No emphasis is given of features like team-work, integrity, excellence and citizenship etc.
No information about the self-concept of the firm and kind of technology being used by the organization in its production processes in stated in the mission statement of the company. The mission statement highlights its concern for the public image, survival of the firm and the workforce of the organization. The mission statement of Pepsi Co is a product oriented mission statement. The features like teamwork, citizenship and excellence are absent in the mission statement of the company whereas the feature of Integrity can be well observed in the mission statement of the company.
The mission statement of the Coca Cola company includes has two main components and on the other hand no values are mentioned which guide the actions of the company. The mission statement of the Coca-Cola Company is customer –oriented that makes the mission statement flexible and enduring. The creation of the mission statement of the Coca-Cola Company is not very effective and it must have some inclusions from the vision statement of the company.
On the other hand in the mission statement of PepsiCo the product and services offered by the company are easily reflected. This mission statement also provides no emphasis towards the customers of the company. The mission statement of PepsiCo lays great emphasis on the markets in which the company operated and the philosophies being followed by the organization for undertaking its activities.