Fifth involves guest comment card tracking. This is perhaps the oldest and easiest way in which customer service and quality can be improved. This is also the most direct method of gauging customer satisfaction. In this way the customer gives the hotel management and the staff direct feedback via the comment card on their opinions of the customer service quality of the hotel. This also ensures that the customer views are particularly strong. Because the customer has taken the time to fill out a comment card. This means that the person feels strongly. This could be positive or it could be negative. If its negative the management can be sure that the customer feels particularly strongly. If it is positive then management and the staff can take pride in a job well done. This gives the management and the staff incentive to work hard.