Another important strategy of Microsoft is focus on Low Price. Price advantage has been very effective and consistent for companies to enhance the sales. Smith (2003) has considered price advantage as the most associated aspect with company’s original objective of making the use of company’s software possible for everyone. Company’s focus on offering low price software along with user friendly characteristics had resulted in huge base of global users of individual software within a very short span of time. Microsoft wanted to make computing possible for disabled people for an affordable price and this is why Accessibility technology was introduced to offer customized products at low price.
Having huge customer base build by these strategies, provided company to feel monopoly in the software fields and stand in the industry as a leader. Microsoft has gained competition in such a way that its competitors has to rely on company’s core technologies to address competitors when they require catering the other technological needs of these customers. Hence, low price and product differentiation both has resulted to build a successful integrated network dependent on Microsoft’s products.
微软的另一个重要的策略是在低价格的焦点。价格优势已经非常有效和一致的公司提高销售。史密斯（2003）考虑了价格优势的最相关的方面与公司原有的目的使每个人的公司的软件可能使用。公司提供低价格软件随着用户友好特性集中导致的个人软件全球用户巨大的基地在一个很短的时间跨度。微软想要计算可能的残疾人是一种经济实惠的价格，这就是为什么访问技术进行了介绍，在以较低的价格提供定制的产品。
具有庞大的客户群，通过这些策略的基础，提供公司感到垄断在软件领域，站在行业的领导者。微软已经获得了竞争，在这样一种方式，它的竞争对手要依靠公司的核心技术来解决竞争对手时，他们需要餐饮这些客户的技术需求。因此，价格低，产品差异化已经导致建立一个成功的综合网络依赖于微软的产品。
来源：鲍曼战略钟（jhonson，斯科尔斯，&惠廷顿，2008）
评价鲍曼战略钟分析表明，微软已经为不同级别的用户不同的产品类别。公司提供优质的或定制的产品或软件对优质客户类别。这样的客户是微软为基础的产品固定用户和他们几乎任何替代产品。公司还提供了大量的产品售价低成本的数量。在较低的价格提供最有效和最有用的产品，增加了感知价值在其客户。它一直在为部门的可持续发展。在此分析的基础上，微软可以识别混合性质的公司是通过产品的差异化竞争优势的获取，提供更高的感知价值。
