reference格式：全球服装行业实施策略
价格促销:全球服装行业实施的这一策略，对增加服装产品的销量起到了重要作用，也有助于建立对其产品的强大的客户忠诚度。假日促销活动和淡季折扣等促销活动往往是许多服装公司增加服装产品销量的主要因素(Wood & Farrell, 2016)。近年来，可以看到，很多服装公司利用客户忠诚度计划给现有客户额外的折扣，他们也推广推荐计划，以吸引更多的客户来他们的公司。
reference格式：全球服装行业实施策略
通过零售商和批发商进行分销:在这种分销策略中，产品通过两个不同的中介机构到达最终客户。这是将服装产品从一个地方分销到另一个地方的传统方式(越南网，2016)。在这个过程中，批发商从服装公司的制造商那里以折扣率购买大量的服装产品。批发商然后把小批量的产品卖给世界各地的零售商，如沃尔玛，最后，消费者有机会从零售商那里购买最终产品。
时装表演:时装表演在展示时装行业的最新趋势和风格方面发挥着重要的作用。由于时装秀通常会吸引时尚专业人士和服装精品店的老板，它也有助于推广时装业最新的服装。
reference格式：全球服装行业实施策略
Price Promotions: This strategy implemented by garment industries around the world plays an important role in increasing the volume of sales of garment products and also helps in building a strong customer loyalty towards their product. Sales promotions such as Holiday sales events and Off season discounts often play a major role for many garment companies to increase the sales of their garment products (Wood & Farrell, 2016). IN recent times, it has been seen that many garment companies use their customer loyalty programs to give additional discounts to their existing customers and they also promote the referral programs in order to attract more customers towards their company.
reference格式：全球服装行业实施策略
Distribution via retailers and wholesalers: In this type of distribution strategy, the product goes through two different intermediaries to reach the final customers. It is the traditional way of distributing garment products from place to another (vietnamnet, 2016). In this process, wholesalers purchase bulk garment products at a much discounted rate from the manufacturers of the garment company. Wholesalers then sell small batches of products to different retailers around the world such as Wal-Mart and finally, and consumers get the chance to purchase the final products from the retailers.
Fashion Shows: Fashion show plays a significant role in showcasing the latest trends and styles of the fashion garment industry. As fashion shows usually attract fashion professionals and owners of garment boutiques, it also helps in promoting the latest garment available in the fashion industry.
