Assignment First

商业文章代写:公司的营销计划和行动计划

制定了两年的经营计划。由于技术的快速发展,任何超过2年的营销计划都将被认为是过时的,因此新的营销计划将考虑到这一因素。大部分预算将用于大规模广告,使员工更符合新的意识形态(Hollensen, 2015)。

缺乏资源是实施的头号障碍。除此之外,该公司还需要考虑到人民的立法和政治意识形态,因为有人建议他们应该考虑亚太市场。他们需要解决立法问题,同时解决国内存在的保护主义问题。

首先,公司应该与供应商和分销商建立更好的联盟关系,形成一个健全的计划。他们应该专注于发展更多的品牌意识。此前的结果表明,该公司致力于发展强大的在线业务。因此,品牌意识必须是在线展示、企业社会责任活动以及与市场影响合作的混合体。该策略应该有助于社区,也有助于销售产品(Westwood, 2013)。这种混合的活动将确保更多的品牌意识的产品,也增加了品牌的销售。在这个过程中,所有相关的利益相关者都将受益。

公司可以用来评估业绩的指标是有形和无形的混合体。因为这三个指标已经被确定为品牌。

品牌的有形销售数据是体现品牌在社区发展的重要因素。公司报告、财务损益表、公司现金流量等可以在了解有形销售数据的同时考虑进去。

该公司未来两年的营销计划是4.5亿美元。这是考虑到所有的杂项成本和紧急支出,以增加销售所以产品。这也将使公司了解客户获取成本。之前已经说过,公司的客户获取成本应该降低5%。该公司随后可以减少TC广告,并专注于社交媒体应用,以降低成本。

许多公司使用客户反馈信息来了解情况。这是一个可靠的度量标准。这是一个定性分析,基于从客户收集的信息,形成营销影响反馈,公司可以制定其KPI。

对于营销计划的每个阶段,都有许多可能出错的场景。每一种营销方式都应该有不同的方案。为了加强在当地社区的存在,公司应该考虑所有这些信息,并根据情况制定应急计划。

在社交媒体和大众营销的情况下,广告的影响是未知的,在这些情况下,应该提出替代营销理论来解决这些问题。

根据文献分析和研究观察,制定了以下营销计划和行动计划。应该理解的是,这些计划是针对目前的情况制定的。根据市场的动态性质,可以制定若干其他计划。

商业文章代写:公司的营销计划和行动计划

Two Year operating plan has been devised. Since technology is growing at a rapid pace any marketing plan longer than 2 years will be deemed obsolete hence the newer marketing plan is drawn keeping this factor in mind. Most of the budget will be allocated towards the mass advertising and making the employee being more in line with the newer ideologies (Hollensen, 2015).
Lack of resources is the number one barrier in implementation. Apart from this the company needs to factor in the legislations and political ideologies of the people because it has been suggested that they should consider the Asia-Pacific markets. They need to address the legislation and also tackle the issue of protectionism existing in the nation.
First of all the company should form liaisons with better alliances with the supplier and distributers to form a wholesome plan. They should focus on developing more brand awareness previous results have shown that the company fosters on developing a strong online presence. The brand awareness must thus be a mixture of the online presence, CSR activities of the company and collaborating with the influences of the markets. The strategy should be helpful to the communities and also help sell products (Westwood, 2013). This mixture of activities will ensure more brand awareness of the product and also increase sales of the brand. In this process all the stakeholders involved will be benefitted.
The metrics that the company can use to assess their performance are a mixture of tangible and intangibles. For this three metrics have been identified for the brand.
The tangible sales figures of the brand are an important element that shows the progress of the brand in the communities. Company reports, financial income statement, cash flow of the company can be factored in while understanding about the tangible sales figures.
The marketing plan proposed for the company for the next two years is 450 million dollars. This is factoring in all the miscellaneous costs and emergency expenditure to increase sale so the product. This will also allow the company to understand about the customer acquisition costs. It has been previously stated that the customer acquisition cost of the company should be reduced by 5%. The company subsequent to this can reduce the TC ads and focus on social media apps to reduce costs.
Many companies use customer feedback information to understand about the situation. This is used as a reliable metrics. This is a qualitative analysis based on the information gathered from the customers and form the marketing impacts feedback the company can develop its KPI.
For each phase of the marketing plan, there are a number of possible scenarios that can go wrong. There should be alternative plans for each kinds of marketing aspect. The company to enhance the presence in the local communities should factor in all these information and develop a contingency plan based on the situations.
In the case of social media and mass marketing the impact of the advertisements is not known in these cases, alternative marketing theories should be proposed to address these issues.
From analysis of the literature and from research observations the following marketing plan and action plan has been devised. It should be understood that these plans are for the current situation. Based on the dynamic nature of the markets there can be a number of other plans that should be developed.