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硕士论文代写:SARS疫情对旅游市场的影响

虽然其他部门表现良好,但旅游业的影响明显是SARS爆发的一个主要缺点。与2002年相比,2003年第二季度的游客数量下降了10.4%,航班也被取消。自3月中旬起,来往香港的航空旅客人数开始下降,而在世界卫生组织发出旅行警告的前几天,即本月底,这一数字急剧下降。在3月底之后,来往香港的航班数量也有所减少,5月初达到历史最低水平。到7月底,航班数量几乎恢复到3月份的水平。供需关系图如下:

旅客及香港居民的抵港及离港旅客人数。2003年,三种旅游模式的旅客入境人数均较同年3月有所下降。最终,航空公司的乘客开始减少,下降了77%。2003年3月至4月期间,来港旅客人数平均进一步下降63%。通过居民旅行的情况相对较不严重,总离开人数减少了26%。6月份的游客数量开始回升,到8月份,游客数量恢复到原来的水平。

二零零二年,与香港入境旅游有关的旅游开支总额为774亿元,占本地生产总值的6%。旅游消费对零售价值的影响是相当大的。二零零一年每名旅客过夜的平均开支为4588元,而这项开支在二零零二年增至4904元。二零零三年旅客人数减少85万人次,导致本港本地旅游消费市场的开支减少43亿元,显示二零零三年三月份零售额减少20亿元。

尽量减少可能收入损失的措施

第一步是为游客增加资本价值。要做到这一点,就必须在这座豪宅里采取预防措施,以防范非典疫情。政府参加了几个保健项目,提供有关SARS的知识和如何采取预防措施。同样的信息与可信的引用将被用于豪华物业的网站上,以告知人们该物业支持的预防措施。在一个有限的时期内,需求和供给都是疲软的,这一时期的收入损失是很高的。然而,在几个月内,需求和供应按需运行,并上升到一个高得多的范围。在这种情况下,就减少住宿税和维持每一家旅馆的适当价值而言,需要政府的支持。这将使游客在困难的情况下享受到价格低廉的好处。在为价格提供更高价值方面也需要采取措施。这将进一步激励客户。另一项基本要求是让所有主要利益攸关方都参与改革进程。这一变化将需要根据外部环境的需要对酒店进行重组。酒店的高层管理人员本应更积极地让员工参与这一变革过程。技术杠杆本可以提供更好的优势。只有通过积极的工作人员,才能促进新技术的发展。这将有助于克服日常挑战。豪华物业将进行创新,以提高产量。这将不仅考虑到今天的需要,而且考虑到未来的需要。在支付服务中使用移动和数字化钱包就是新兴技术的一个例子。

此外,还将设立一个单独的委员会,通过研究和开发以及未来的不确定性和风险,支持酒店度过艰难的旅程。在这种困难时期,创新是成功的关键。

硕士论文代写:SARS疫情对旅游市场的影响

Even though other sectors were performing well, a major drawback of SARS outbreak was evident from the influence of tourism. During 2003, second quarter, the arrival of visitors decreased by 10.4 percent in comparison to the arrival in 2002 and airplane flights also were cancelled. The travel of air passengers from and to Hong Kong started dropping in middle March and this decreased in a sharp way by the month’s end which was various days prior to travel warning from WHO. The airplane movements to and from Hong Kong also decreased after March end and reached all time low by early May. By July end, the flights number almost recovered to the level that was apparent in March. The supply and demand diagram is as follows:

The passenger arrivals and departures number through travel modes for visitors and Hong Kong resident. In 2003, visitor arrival started to drop in all the 3 travelling modes in comparison with the figures in the same year in March. Eventually, the airline passengers started decreasing and reached a decrease by 77 percent. Between March and April 2003, on an average, the total visitor number arriving in Hong Kong further decreased by 63 percent. The deterioration in travel through the residents was comparatively lesser drastic in nature with a decrease in total departure number as well by 26 percent. Visitor arrivals in June started recovering and by August, the arrival came back to its original level.
In the year 2002, the total tourism expenditure related to Hong Kong inbound tourism was set at 77.4 billion dollars amount to GDP’s 6 percent. The influence of tourist expenditure over the retail sales value is quite substantial. The average expenditure through every tourist overnight in 2001 was 4588 dollars and this expenditure increased in 2002 to 4904 dollars. A decrease in 2003 of 850,000 visitors translated to a decrease in spending by 4.3 billion dollars in the market of Hong Kong’s domestic tourist consumption implying that the retail selling decreased by 2.0 billion dollars in March 2003.
Measures to minimize the loss of probable revenue lost
The first step would have been to increase the value of capital for the visitors. This would have been done by taking preventive measures in the luxurious property in terms of security against the SARS epidemic. The government enrolled several healthcare programs that offered knowledge regarding SARS and how preventive measures could be taken. The same information with credible citations would have been used on the website for luxurious property in order to inform people of the preventive steps this property supports. The demand and supply were weak in a limited period, and during this period the loss of revenue was high. However, within several months, the demand and supply were operating as needed and rose to a much higher range. In such circumstances, government support would have been needed in terms of reduced taxes of accommodation and the appropriate value of every hotel maintained. This would allow the tourists with a benefit of cheap prices in difficult situations. Measures would have also been needed in the domain of delivering higher value for the prices. This would have motivated the customers further. Another essential requirement would have been to involve all the major stakeholders in the process of change. The change would require restructuring the hotel as per the need in the external environment. The hotels senior management would have been further motivated to engage the staff in this process of change. Technology leveraging would have offered much better advantages. Only through active staff, will the newly undertaken technology foster. This would help in overcoming everyday challenges. The luxurious property will be innovated to raise production. This will take into consideration not only the needs of today but also that of future. Using mobile and digitalized wallets for payment services are one such example of emerging technology.
A separate committee would further have been set up in order to support the hotel in its difficult journey by researching and developing and uncertainties and risks ahead of the property. Innovation is the key to success in such difficult times.