悉尼代写：Bulla在互联网和社交媒体上的推广
Bulla在电子资源产品信息传播方面发挥了良好的作用。Bulla Family Dairy长期以来一直保持着一个互动网站，其中包含了公司、产品、植物、促销产品和新品的详细信息。除了官方网站，Bulla还在维护facebook页面，用于社交媒体推广。社交媒体对人们的影响最大。在这里，人们可以看到其他消费者对Bulla产品的评价。Bulla社交媒体团队每天更新页面上的宣传视频、广告和活动。
成为顾客生活方式的一部分
Bulla最近推出了自己的网站和android应用程序，将其作为消费者生活方式的一部分。卖家越沉迷于消费者的生活方式，就越能获得消费者的信任。Bulla通过每天免费向消费者提供令人兴奋和美味的食谱来应用这一策略。烹饪中最忙碌的部分是决定做什么。Bulla现在正在帮助消费者解决这个问题。
得到专业厨师的推荐
当专家告诉消费者某一产品很好，消费者对它的重视程度超过任何电视广告或社交媒体推广。Bulla与电视烹饪节目《每日美食》(Everyday Gourmet)合作，该节目是一个广播专家厨师的电视烹饪节目。当这些专家使用Bulla的产品时，消费者在很大程度上相信产品的质量和品质。
品牌名称的反复刺激
品牌名称的重复刺激也在消费者的购前活动中发挥作用。当消费者开始收集关于替代品牌或零售商的信息时，最刺激的名字就会浮现在脑海中，在这里，信息的搜索指向特定的零售商(Gupta, 1998)。布拉已经在澳大利亚各地部署了巴士站，他们最新的和令人兴奋的创作。这个活动也让消费者了解零售商的最新产品。
鼓励冲动购买
布拉还暗示，霍伊茨·惠里纳(Hoyts ERINA)电影院有免费赠送冰淇淋的活动。这让消费者接触到Bulla的口味、质量、新鲜度和对消费者的关心。这种行为鼓励了冰淇淋消费者的冲动购买。此外，当这个被说服的消费者去Bulla的零售店购买他最喜欢的冰淇淋时，销售人员可以让他尝试Bulla的其他产品。冲动购买行为是每个零售商预期的销售额增加(科勒特和威利特，1967)。
各种各样的包装也是鼓励冲动购买行为的一部分。当一个消费者购买了8种不同口味的冰淇淋时，他可能会了解到比布拉(Bulla)测试过的味道更丰富的东西。
预购是任何零售商品牌购物的重要组成部分。这里正在考虑提前购买食品。每当消费者有购买可食用食品的冲动时，他的脑海中就会产生一些疑问，例如可食用食品的质量、味道、营养价值、成本等(Kyriakopoulos and Ophuis, 1997)。为了解决这些问题，消费者收集关于市场上特定商品的零售商种类的信息(Mitchell, 1994)。采购前信息收集有两种来源，内部来源和外部来源。内部来源是消费者自身的过去经历、个人形象、记忆等，外部来源是互联网、广告宣传、舆论等。零售商应该考虑消费者最积极的方面，这是消费者的最终决定(Srinivasan, 1990)。
悉尼代写：Bulla在互联网和社交媒体上的推广
Bulla is playing good role in broadcasting its product information on e-resources. Bulla Family Dairy has maintained an interactive website since long which contains detail information about company, products, plants, promotional item and new launches. Apart from official website, Bulla is also maintaining facebook page for social media promotions. Social media imparts most strong influence on people. Here people witness reviews by other consumers using Bulla’s products. Bulla social media team updates promotional videos, ads, and activities on the page on daily basis.
Becoming part of customer’s lifestyle
Bulla has introduced its website and android application recently to be a part of consumer’s lifestyle. The more a seller indulges in the lifestyle of a consumer, the more trust it gains. Bulla is applying this strategy by providing daily exciting and scrumptious recipes to the consumers for free. The most hectic part of cooking is to decide what to cook. Bulla is now to help out consumers in solving this problem.
Getting referenced by expert chefs
When an expert tells that a certain product is good and consumers take it more seriously than any television commercial or social media promotion. Bulla is in collaboration with Everyday Gourmet which is a television cooking show broadcasting expert chefs. When these experts use Bulla’s products, customers are convinced to a great extent about goodness and quality of the items.
Repeated stimulation of Brand name
Repeated stimulation of brand name also plays a role in pre-purchase activity of consumers. When consumer starts gathering information about alternative brands or retailers, the most stimulated name pops up in the mind and here the search for information gets direction towards that particular retailer (Gupta, 1998). Bulla has deployed bus stands throughout Australia with their most recent and exciting creations. This activity also keeps consumers up to date about the products of retailer.
Encouraging impulse buying
Bulla has also implicated a free that gives away ice creams activity in Hoyts ERINA movie theatre. This gives the consumer an exposure to Bulla’s taste, quality, freshness, and concern about consumers. This activity encourages impulse buying among consumers of ice creams. Moreover, when this convinced consumer goes to Bulla’s retailer shop to buy his favourite ice cream, the salesperson can offer him to try other products by Bulla as well. Impulse buying behaviour is anticipated by every retailer for increased sales (Kollat and Willett, 1967).
Variety packs are also a part of encouraging impulse buying activity. When a consumer buys a variety pack which gives 8 ice creams, he may come to know the horizon beyond his tried and tested flavour by Bulla.
Pre-purchase is an important part of shopping by any retailer brand. Here pre-purchase of edibles is under consideration. Whenever a consumer feels an urge to buy something edible, he has some queries in mind, for example quality of edible, taste, nutrient values, cost etc (Kyriakopoulos and Ophuis, 1997). To solve these queries, consumer gathers information about the variety of retailers available for particular item in the market (Mitchell, 1994). There are two types of sources for pre-purchase information gathering, internal sources and external sources. Internal sources are those which come out of consumer himself, such as past experience, personal likeness, memory etc. while external sources are internet, ad campaigns, public opinion etc. It is up to a retailer to get in the consideration set of consumers with most positive points, so that it is the ultimate decision of the consumer (Srinivasan, 1990).
