新西兰社会学论文代写:周期性市场

新西兰社会学论文代写:周期性市场

成熟和周期性的产品市场

成熟的市场解释了产品没有进一步发展和增长空间的市场条件。如果一个组织在成熟的市场上运作,那么这个组织就很难通过开发产品或引入高度差异化的产品来占领市场(Lazonick,2004)。所以,在成熟市场的情况下,可以说产品进一步壮大是没有余地的。由于产品已达到最高水平,增长或改善的前景并不存在于成熟市场。受欢迎程度达到了最高,因此没有人愿意购买它,因为它已经是市场上最受欢迎的产品。

另一方面,在周期性市场的情况下,由于周期性的外部因素,对产品的需求不断变化。周期性因素可以解释为季节性因素,如天气,年,月或周的时间。由于周期性因素,周期低的时候,组织的表现不好。

成熟或周期性市场与重组之间的联系

无论是成熟市场还是周期性市场,企业都很难增加对产品的需求(Bruton等,2002)。成熟和周期性的市场因此推动组织进行重组。许多研究表明,在成熟或周期性市场中运作的组织为了提高盈利能力和财务绩效而进行重组(Grant,1991)。

新西兰社会学论文代写:周期性市场

Mature and Cyclical Product Market

Mature market explains the conditions of a market in which the product does not have any room for further development and growth. If an organization is operating in mature market it means that it is very difficult for that particular organization to capture market by developing its product or by introducing highly differentiated products (Lazonick, 2004). So, in scenario of mature market it can be said that there is no scope remained for the product to grow further. The prospects to increase or improve do not exist in mature market as the product has now attained its highest possible level. The extent of popularity has reached its maximum hence leaving no one ready to buy it, as it is already the most popular product in the market.

On the other hand in case of cyclical market the demand for the product kept on changing as a result of some external factors of cyclical nature. The cyclical factors can be explained by those having seasonal concerns like weather, time of the year, month or week. As a result of cyclical factors, when there is low peak of cycle then the organization cannot perform well at all.

Association between mature or cyclical markets and Restructuring

Both in case of mature and cyclical market it becomes too hard for the firm to increase the demand for its product (Bruton, et al., 2002). Mature and cyclical markets thus drive the organizations to restructure. It is established by many research studies that organizations operating in mature or cyclical market go for restructuring in order to increase its profitability and financial performance (Grant, 1991).

 

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