4.2 Economic System:
It is very important for all business firms to understand and learn about the economic systems in which they will be working; whether it is a capitalist, socialist or mixed economic system. Other than that, a business also needs to evaluate how it can adapt itself to the economic conditions and systems of a particular country. When businesses run on a global level, it is imperative that all countries’ economies have been studied and their nuances kept in mind while working in such countries. The recent international economic crisis has shifted the focus of the geopolitical and economic power from west to east. Shell has used this scenario to their advantage by focusing on the emerging economies in the time of financial crisis as the recovery is seen more in the developing countries rather than the developed ones.