The market power of consumers is very important. The ability of consumers to influence Next, as well as the sensitivity of the consumer response to price changes is very integral to the business. The factors are:
• concentration of consumers is high
• reliance on existing channels of distribution is high
• number of consumers is high
• compare the cost of switching a consumer and the cost of switching companies (Chaffee, 1985)
• availability of information for consumers is low
• possibility of vertical integration is low (building vertically integrated holding companies)
• availability of existing substitute products is high
• price sensitivity of consumers is high
• Distinctive advantages of Next’s products is high in terms of variety and price range (unique) (Cave, 2010).
消费者市场的力量是非常重要的。消费者的影响下的能力，以及对价格变化的反应灵敏度的消费者是企业不可或缺的。的因素：
•消费者高浓度
•依赖现有的发行渠道是高
消费者•数高
•比较切换开关的消费者和公司的成本（查菲，1985）
消费者的信息•可用性低
•垂直整合的可能性很低（建筑垂直整合的控股公司）
•可用现有的替代产品是高
•消费者价格敏感度高
•独特的优势下的产品是高的品种及价格范围的（独特的）（洞穴，2010）。
