英文论文代写：宜家行业及市场环境
1943年，年仅17岁的英瓦尔·坎普拉德(Ingvar Kamprad)在瑞典发现了宜家。随着小物品的首次销售和通过邮购目录进一步销售家具，该公司在1975年取得了显著的成功，在欧洲各地开设了许多商店(Strand, 2009)。坎普拉德通过在全球范围内的大规模营销，向消费者销售质优价廉的家具。关键的信念是,该公司将获得成功关键操作是否按照特定组合的价值观:“我们的热情,我们不断的更新,我们的成本意识,愿意承担责任,帮助,在我们谦逊的任务之前,我们的行为的简单性。截至2013年，该公司通过启动285亿欧元的销售实现净利润33亿欧元(Rangan et al.， 2014)。
家居市场是宜家主导的主要市场。在2011年，约60%的销售额来自家具，其余40%来自非家具类产品。即使价值3310亿欧元的全球家居市场也出现了严重的分化，排名前五的公司在2011年的销售额还不到总销售额的8% (Rangan et al.， 2014)。市场的分类是由一些地理因素范围有限的专业人士进行的。总的来说,宜家的店面已经全球领先的家居市场进一步抓住了全球市场的4.9%的家居在2011年,这没有涉及有限的来自世界各地的竞争强度(所以et al ., 2012)。全球第二大家具零售商是阿什利家具公司(Ashley furniture Inc.)，该公司在墨西哥、加拿大和美国的销售额为40亿欧元。此外，它在全球家具市场上占有1.2%的份额。西利是全球第三大家具零售商，销售额达17亿欧元，主要分布在欧洲和北美，在全球家具市场占据0.5%的份额。
英文论文代写：宜家行业及市场环境
IKEA was found by Ingvar Kamprad in the year 1943 in Sweden when he was just 17 years old. With the initial sale of small items and further selling furniture by a catalogue of mail order, the company achieved significant success by the year 1975 opening a number of stores all across Europe (Strand, 2009). Kamprad started off by selling good quality, affordable furniture to consumers through mass marketing all across the globe. The key belief was that the company will achieve success if key operations are conducted in accordance with a specific combination of values: “Our enthusiasm, our constant will to renew, on our cost consciousness, on our willingness to assume responsibility and to help, on our humbleness before the task, and on the simplicity of our behaviour.” As of the year 2013, the company earned net income of 3.3 billion Euros by initiating sales of 28.5 billion Euros (Rangan et al., 2014).
The market of home furnishing was the main market dominated by IKEA. Approximately 60 per cent of the sales came from furniture and the rest 40 per cent came from non- furniture item categories in the year 2011. There was major fragmentation in the global home furnishing market even at the worth of 331 billion Euros, with the first five ranked companies holding less than 8 per cent of the total value of sales in the year 2011 (Rangan et al., 2014). The categorization of the market was done by a number of specialized having limited scope of geographical factors. On the whole, the stores of IKEA had been the global leader in the market of home furnishing further that captured 4.9 per cent of the global market of home furnishing in the year 2011, and this involved no to limited intensity of competition from across the globe (So et al., 2012). The second biggest retailer of furniture across the globe was Ashley Furniture Inc., whose sales of 4 billion Euros spanned across the nations that are Mexico, Canada and USA. In addition, it constituted 1.2 per cent shares in the global market of furniture. Sealy was the third biggest retailer of furniture across the globe, recording sales of 1.7 billion Euros, mainly in Europe and North America, with 0.5 per cent shares in the global market of furniture.
