The result of survey in 2003 shows that strategies addressed by corporate is not penetrated thoroughly to members. For example, a part of strategiesare not clearly stated, and some others are not conveyed to lower ranks. What’s more, some strategies are described too complex to grasp their meanings.Realizing these shortages and limitations of the previous strategies, the corporate revised them and implemented new strategies. Compared to last survey, more members are involved in survey in 2004. The results of this survey show that great improvement has taken place than 2003. More important, middlemanagers plays vital role in sharing mission and the core values. That is to say, if more emphasis were extended to lower managers, the effect would greater. Also, there are detailed information through Henkel will find the corporate is making progress in many aspects. For instance, compared to the survey in 2003, about 9% improvement happens on core values sharing.