Amado can be initially distributed through big retail chains like Big Bazaar. Big Bazaar is best suited as it has around 210 stores across 80 cities of India. This can help in easy distribution and maximum coverage. Along with that, pet shops, vet clinics and pet grooming centers can also be used for distribution. If a veterinary doctor will recommend Amado, it will have a better impact than any advertising or sales promotion activity. Initially, all the major cities of India must be covered where the trend of buying readymade food for pets is higher. Once a stable market share is captured, then the brand can be extended to B and C grade cities.