Sixth comes relationship marketing. This means marketing to guest based on the information that the hotel has gathered on the guest based on the guests’ relation with the hotel. In this way the hotel can use the comments or the requests that a customer has made to figure out the tastes, preferences and likes of a customer. The hotel then uses this information to market specific services and products to the customer. So in a way this is targeted marketing as opposed to mass marketing. Needless to say this marketing is much more effective. Because the customer is much more likely to buy the product or service.
第六是关系营销。这意味着市场对客人的信息的基础上，酒店已聚集在客人根据客人与酒店。在这样的酒店可以使用评论或客户提出了口味的偏好和要求，客户喜欢。酒店，然后使用此信息市场的具体产品和服务给客户。所以在某种程度上这是有针对性的营销与大众营销。不用说，这是更有效的市场营销。因为客户更倾向于购买产品或服务。
