英语论文代写

A marketing mix is a strategic tool for marketing products or services by an organisation. It includes decision related to the 4P’s of marketing i.e., Product, Price, Place and Promotion. Decisions regarding planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis are all covered under marketing mix. The major drivers to venturing into the Indian pet market can be the increasing pet ownership, enhanced consumer awareness, growth of organized retail sector in the country and low penetration of branded pet care products. However, the only challenge that poses is high import duties and recurrent bans on imports.
The brand name suggested for the pet food products is AMADO, which means ‘beloved’ in Spanish. This name is apt as the product is for people’s beloved pets.

Product
The product can be defined as a tangible or intangible bundle of utility that satisfies a particular need of the buyer. It can be a good or service. Our product line is pet healthcare products. Indians have a fetish for foreign brands. The name appears to be foreign and it is easy to pronounce for the predominantly Hindi and English speaking population. Our product will target people who love and value their pets. Initially, we can launch food, shampoos, brushes & accessories for dogs and cats, as these the two most common pet animals in the Indian households with dogs comprising of 55 percent of the total pet population followed by cats. Hence, dog food dominates the Indian pet food market and consists of 80 percent of the total share and following next is cats with 15 percent. Remaining 5 percent consists of food for fish, bird, rabbits, guinea pigs etc. Then gradually introduce food for birds, fishes (only food) etc. Packaging is very important. Indians need trials for new products. So trail packs or packages ranging from 500 grams to 10 kilogram can be made available.

英语论文代写

营销组合是由一个组织营销的产品或服务的战略工具。它包括的4P营销即产品,价格,地点和促销相关的决策。决策规划,价格,品牌,分销渠道,个人销售,广告,促销,包装,陈列,服务,物理处理,发现和分析事实上都在营销组合。进军印度宠物市场的主要驱动力可增加宠物,提高消费者的意识,在全国的品牌宠物护理产品低渗透有组织的零售业增长。然而,唯一的挑战,提出了高进口关税和经常性的进口禁令。

品牌名称建议用于宠物食品是阿马多,这意味着“宠儿”在西班牙语。这个名字是作为产品是人们的宠物。

产品

该产品可以被定义为一个有形的或无形的,满足买方的特殊需要的实用束。它可以是一个好的或服务。我们的产品线是宠物保健产品。印度人有一个外国品牌的恋物癖。这个名字似乎是外国人,很容易发音为主要的印地语和英语为母语的人口。我们的产品将目标的人爱他们的宠物和价值。最初,我们可以推出食品,洗发水,狗和猫刷及配件,为这两种最常见的宠物在印度有狗的家庭组成的总人口百分之55的宠物猫。因此,狗食品占主导地位的印度宠物食品市场,包括的总份额的百分之80,接下来是猫百分之15。剩下的百分之5是由鱼,鸟,兔子的食物,然后逐步引入豚鼠等食物的鸟类,鱼类(食品)等的包装是非常重要的。印度人需要对新产品的试验。因此TRAIL包或包范围从500克到10公斤可。

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