The author states further in his article that marketers have not kept up with the actual changes in cognitive psychology which has come a long way which defines how information is processed in the human mind and how behavior of the person is influenced through the information. The author states that “marketers’ view of how advertising and marketing communications work has not kept up with this revolution in understanding how humans process information, think, and behave.”
In this case, it is important to understand that this statement is a generalization towards marketing as it depends on various products and services as to how they have been marketed and who is marketing them(Makoto and Hiroyuki, 1990, Grossman, and Shapiro, 1984, Hirschman and Thompson, 1997.) Various examples in life can be seen which have actually focused on the contemporary psychology theory on how the human mind functions and how products have been marketed. For instance, sports cars and their marketing has taken the more contemporary nature of human psychology into account while other products like milk, butter and bread are still using the basic, traditional nature of the human psychology into play.