Eighth is customer ranking and discrimination. Its a plain truth that for a company such as a hotel not every customer is equal. Some customers are naturally worth more to a hotel then others are. This is mostly the case because the customers that are usually valued more are richer and provide more business to the hotel. Thus its only natural that a hotel will invest more of its limited resources in those customers that are worth more to the hotel. It will invest more in those customers that give it a greater return. And some customers will not be satisfied no matter what the staff or management does or accomplishes. These customers are all to likely to badmouth the hotel. These types of customers the hotel will not want to become recurring customers.